Joules
Famous for their colourful fabrics, prints and detail, over the last three decades the Joules brand has taken Britain by storm. Under their watch traditional British country clothing has been reinvented by adding twists to classic pieces, balancing style with practicality.
-
![]()
Joules Abbott Shirt Blue Gingham£49.00 Special Price £24.50 -
![]()
Joules Emmett Jersey Polo Khaki£25.00 Special Price £10.00 -
![]()
Joules Embroidered Chino Trouser Riviera£60.00 Special Price £30.00 -
![]()
Joules Harbour Cardigan Navy£55.00 Special Price £27.50 -
![]()
Joules Slim Straight Jean Mosaic Floral£79.00 Special Price £39.50 -
![]()
Joules Annabelle Dress Multi Floral£69.00 Special Price £34.50 -
![]()
Joules Annabelle Dress Navy White Stripe£69.00 Special Price £34.50 -
![]()
Joules Natalia Satin Pyjama Set Blue£40.00 Special Price £28.00 -
![]()
Joules Coast Canvas Pump Navy£37.00 Special Price £22.00 -
![]()
Joules Coast Canvas Pump Pink£37.00 Special Price £22.00 -
![]()
Joules Coast Canvas Pump White£37.00 Special Price £22.00 -
![]()
Joules Sunseeker Sandal Blue£18.00 Special Price £12.00
Joules Clothing founder Tom Joule began selling countrywear at equestrian shows and country and outdoor events more than three decades ago, but it was only after recognising that country folk are such a colourful bunch that the Joules Clothing brand came into existence. One rainy afternoon he realised that the countrywear that was on offer did not truly reflect the personalities of his customers, so he designed a bright pink welly that sold like hotcakes - and so the Joules brand was born. Today the company has grown and developed, but their inspiration continues to come from the countryside and its people, and they remain infamous for their colourful fabrics, prints and detail.