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Joules

Famous for their colourful fabrics, prints and detail, over the last three decades the Joules brand has taken Britain by storm. Under their watch traditional British country clothing has been reinvented by adding twists to classic pieces, balancing style with practicality.

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  1. Joules Esme Dress Cyenne
    £49.00
  2. Joules Linen Blazer Pink
    £109.00
  3. Joules Isobel Crochet Shirt Multi
    £69.00
  4. Joules Anna Stripe Linen Shirt Tan/Ecru
    £65.00
  5. Joules Winnie Dress Multi/White
    £65.00
  6. Joules Marina Knot Front Dress Yellow
    £99.00 Special Price £74.25
  7. Joules New Albury Blazer Blue
    £129.00
  8. Joules Linen Blazer Cream
    £109.00 Special Price £81.75
  9. Joules Annabelle Dress Blue Red
    £69.00 Special Price £51.75
  10. Joules Marina Knot Front Dress Blue/White Floral
    £99.00 Special Price £74.25
  11. Joules Susanna Broderie Dress Navy
    £89.00 Special Price £66.75
  12. Joules Taylor Broderie Shift Dress Cayenne
    £89.00 Special Price £66.75
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Joules Clothing founder Tom Joule began selling countrywear at equestrian shows and country and outdoor events more than three decades ago, but it was only after recognising that country folk are such a colourful bunch that the Joules Clothing brand came into existence. One rainy afternoon he realised that the countrywear that was on offer did not truly reflect the personalities of his customers, so he designed a bright pink welly that sold like hotcakes - and so the Joules brand was born. Today the company has grown and developed, but their inspiration continues to come from the countryside and its people, and they remain infamous for their colourful fabrics, prints and detail.