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Joules

Famous for their colourful fabrics, prints and detail, over the last three decades the Joules brand has taken Britain by storm. Under their watch traditional British country clothing has been reinvented by adding twists to classic pieces, balancing style with practicality.
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    Joules Nadia Ribbed Sweatshirt Antique Gold
    £44.95 Special Price £35.96
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    Joules Riviera Dress Cream Stripe
    £44.95 Special Price £35.96
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    Joules Harbour Saltwash Engineered Stripe
    £29.95 Special Price £23.96
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    Joules Coast Waterproof Mac French Navy
    £109.00 Special Price £87.20
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    Joules Coast Waterproof Mac Red
    £109.00 Special Price £87.20
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    Joules Monroe Skinny Jeans Indigo
    £49.95 Special Price £39.95
  12. Joules Tweed Field Coat Navy Blake Tweed
    £269.00 Special Price £199.95
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Joules Clothing founder Tom Joule began selling countrywear at equestrian shows and country and outdoor events more than three decades ago, but it was only after recognising that country folk are such a colourful bunch that the Joules Clothing brand came into existence. One rainy afternoon he realised that the countrywear that was on offer did not truly reflect the personalities of his customers, so he designed a bright pink welly that sold like hotcakes - and so the Joules brand was born. Today the company has grown and developed, but their inspiration continues to come from the countryside and its people, and they remain infamous for their colourful fabrics, prints and detail.