Joules

Famous for their colourful fabrics, prints and detail, over the last three decades the Joules brand has taken Britain by storm. Under their watch traditional British country clothing has been reinvented by adding twists to classic pieces, balancing style with practicality.
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  1. Joules Onside Rugby Shirt Green Navy Stripe
    £59.95 Special Price £54.95
  2. Joules Children's Wellington Boots Floral
    £29.95 Special Price £26.95
  3. Joules Long Sleeve Oxford Shirt Blue
    £42.95 Special Price £37.95
  4. Joules Stamford Slim Fit Chinos French Navy
    £49.95 Special Price £44.95
  5. Joules Stamford Slim Fit Chino Brown
    £49.95 Special Price £44.95
  6. Joules Rosalie Dress Creme Floral
    £79.95 Special Price £69.95
  7. Joules Juliana Dress Marine Navy
    £89.95 Special Price £79.95
  8. Joules Cynthia Blouse Multi
    £44.95 Special Price £39.95
  9. Joules Cynthia Skirt Multi
    £54.95 Special Price £49.95
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Joules Clothing founder Tom Joule began selling countrywear at equestrian shows and country and outdoor events more than three decades ago, but it was only after recognising that country folk are such a colourful bunch that the Joules Clothing brand came into existence. One rainy afternoon he realised that the countrywear that was on offer did not truly reflect the personalities of his customers, so he designed a bright pink welly that sold like hotcakes - and so the Joules brand was born. Today the company has grown and developed, but their inspiration continues to come from the countryside and its people, and they remain infamous for their colourful fabrics, prints and detail.