Joules

Famous for their colourful fabrics, prints and detail, over the last three decades the Joules brand has taken Britain by storm. Under their watch traditional British country clothing has been reinvented by adding twists to classic pieces, balancing style with practicality.
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  1. Joules Kayleigh Ribbed Knit Jumper Pink
    £69.95 Special Price £48.97
  2. Joules Kayleigh Ribbed Knit Jumper Oat
    £69.95 Special Price £48.97
  3. Joules Clarence Tweed Blazer Mr Toad Tweed
    £239.00 Special Price £167.30
  4. Joules Colette Cord Blouse Pink
    £64.95 Special Price £32.50
  5. Joules Avery Cord A-Line Skirt Marine Navy
    £54.95 Special Price £38.47
  6. Joules Amy Roll Neck Jersey Top Burgundy
    £29.95 Special Price £20.97
  7. Joules Amy Roll Neck Jersey Top French Navy
    £29.95 Special Price £24.95
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Joules Clothing founder Tom Joule began selling countrywear at equestrian shows and country and outdoor events more than three decades ago, but it was only after recognising that country folk are such a colourful bunch that the Joules Clothing brand came into existence. One rainy afternoon he realised that the countrywear that was on offer did not truly reflect the personalities of his customers, so he designed a bright pink welly that sold like hotcakes - and so the Joules brand was born. Today the company has grown and developed, but their inspiration continues to come from the countryside and its people, and they remain infamous for their colourful fabrics, prints and detail.