Joules
Famous for their colourful fabrics, prints and detail, over the last three decades the Joules brand has taken Britain by storm. Under their watch traditional British country clothing has been reinvented by adding twists to classic pieces, balancing style with practicality.
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Joules Braemar Luxe Gilet Navy£99.00 Special Price £89.00 -
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Joules Fairbourne Gilet Khaki£65.00 Special Price £60.00 -
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Joules Slim Straight Jean Mid Wash£59.95 Special Price £54.95 -
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Joules Ingrid Knitted Tank Creme Navy£54.95 Special Price £49.95 -
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Joules Rosa Dress Paisley£90.00 Special Price £45.00 -
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Joules Deck Shirt Creme Tan£65.00 Special Price £32.50 -
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Joules WInter Nia Dress Navy£44.95 Special Price £22.48 -
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Joules Tilly Fleece Green£65.00 Special Price £60.00 -
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Joules Tilly Fleece Oat£65.00 Special Price £60.00 -
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Joules Elvaston Hat Tweed£35.00 Special Price £30.00 -
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Joules Portwell Coat French Navy£89.95 Special Price £79.95 -
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Joules Fairford Coat Navy£149.00 Special Price £134.00
Joules Clothing founder Tom Joule began selling countrywear at equestrian shows and country and outdoor events more than three decades ago, but it was only after recognising that country folk are such a colourful bunch that the Joules Clothing brand came into existence. One rainy afternoon he realised that the countrywear that was on offer did not truly reflect the personalities of his customers, so he designed a bright pink welly that sold like hotcakes - and so the Joules brand was born. Today the company has grown and developed, but their inspiration continues to come from the countryside and its people, and they remain infamous for their colourful fabrics, prints and detail.